REBECCA FIRLIK
I am an award-winning creative with over twenty years’ experience in design and campaign execution. Excellent strategic collaborator for marketing and advertising projects. A visual problem-solver with solid branding chops and concept through pre-press abilities. I deliver on-target visual communications in print, web, and interactive, and am a proven performer and team player with innovative conceptual thinking skills.
My abilities include, but not limited to: corporate, brand, and identity development; and marketing and promotional design, including packaging, event, trade show, and environmental graphics.
Clients have included internet groups, Fortune 500, online and brick-and-mortar retail, non-profit organizations, real estate and development corporations, healthcare and pharmaceutical companies, and private organizations.
Agency Experience
Health Brand Group.
Contract Creative – 2013
Contracted to concept, design, and maintain brands for healthcare-related clients. Projects included brand development for a groundbreaking treatment facility, event program development and marketing, and continued brand support.
Agency Responsibilities:
- Mentor and support current creative team members.
- Provide formal and informal recommendations for communication strategy and tactical development on all projects.
- Create and oversee visual aspects across multiple brands. Mediums included print, digital, trade show, way finding, and web presences.
Discovery Chicago
Contract Creative 2011-13
Contracted to concept, design, and maintain medical education program identities for various pharmaceutical clients. Projects included designing educational program identities, packaging, print collateral, advertising, web, and multimedia projects.
Agency Responsibilities:
- Mentor and support current creative team members.
- Provide formal and informal recommendations for communication strategy and tactical development on all projects.
- Create and oversee visual aspects across multiple brands. Mediums included print, digital, trade show, way finding, and web presences.
Hamilton Communications
Healthcare Marketing, Advertising, PR
Senior Art Director 2008-2010
Art Director 2007
Created and maintained pharmaceutical brand identities across multiple audiences. Emphasis on campaign design and communication goals, with a high attention to detail.
Agency Responsibilities:
- Work with photographers, illustrators and other suppliers to produce high-quality work for clients.
- Work with production team to secure services for costs and under conditions in line with the agency’s needs.
- Incorporate ideas in response to the well-reasoned criticisms of other team members and clients.
- Provide direction and support for junior creative.
Ameritech Corporate
Creative Director 1998-2000
Senior Designer 1997
Designed and produced presentation and marketing materials for corporate internal initiatives.
Responsibilities:
- Developing concepts into finished products for internal marketing initiatives.
- Coordination with offsite vendors for production.
EDUCATION
B.A., College of Wooster, Wooster, OH
Communications Film & Media major
Theatre minor
Senior Independent Study Thesis: Documentary Films and Directors: The Use of Objectivity and Impartiality in Fantasy Themes.
Junior thesis: Foreign Films and Their American Adaptations: the Construction of Reality.
Clients
- Abelson Taylor
- Amgen, Inc.
- ARAMARK Healthcare Technologies
- Astellas Pharma US
- Baxter Pharmaceuticals
- Biogen Idec
- Bristol-Myers Squibb
- Cambridge Biomarketing
- Celeste
- Chicago Dramatists
- Custom House Restaurant
- DiningIn
- Dunlay Restaurant Group
- Havas Worldwide (formerly Euro RSCG Worldwide)
- Healthgrades
- Health Brand Group (HBG)
- Illy Coffee
- InTouch Solutions
- Johnson Architecture
- Macon Construction
- Merck
- Near East Resources
- OilDri Corporation
- Power Plate USA
- Provant Health Solutions
- Publicis Group (Discovery)
- Que Syrah Wines
- The Sandbox Agency
- Shelterrific
- Sports Divas Inc.
- Spring Restaurant
- Studio Three
- The HistoryMakers
- Urban Fit Clubs
- Weld Custom Design
AWARDS
Awards 2010
Rx Club Awards
PI Pediatricians Guide
Award of Excellence
Awards 2009
MarCom Awards
WinRho Direct Mail Campaign
Honorable Mention • Category: Pharmaceuticals
Fuego Logo
Honorable Mention • Category: Logo
Rx Club Awards
GARDian Patient Welcome Kit
Award of Excellence
GARDian HCP Toolkit
Award of Excellence
GARDian Patient Welcome Kit
Award of Excellence
Awards 2008
The Communicator
“Letting in the Light” Inside Stories
Award of Distinction (Silver) • Categories: Educational, Campaign, Pharmaceuticals
Catalyst Website
Award of Distinction (Silver) • Categories: Biotechnology, Pharmaceuticals, Science
The RX Club
GARDian Website
Award of Excellence • Category: Best Consumer Website
In Awe – HCMA
“Letting in the Light” Inside Stories
Gold • Categories: Patient Medical Education, Consumer Campaign
Hermes Creative Awards
Catalyst Website
Gold • Category: Design/website
Honorable mention • Categories: Design/website home page, Design/website interior
Inside Stories ‘Letting in the Light’
Gold • Category: Publications/Book
Honorable mention • Category: Communication campaign
Platinum • Video/Educational
Telly Awards
Inside Stories ‘Letting in the Light’
Bronze • Category: Pharmaceuticals